Tupperware, Food Container Pioneer, Files for Bankruptcy

The once-mighty kitchenware company has struggled financially for years.
It says the direct sales model that fueled its success has become a
weakness.

By John Yoon (New York Times) Sept. 18, 2024, 4:21 a.m. ET

Tupperware Brands, whose name became synonymous with plastic food
containers in kitchens across America, filed for bankruptcy protection
on Tuesday after struggling for years with declining sales and
increasing competition.

The Tupperware brand was introduced in the 1940s by the chemist Earl
Tupper, who developed a clean and durable plastic to create airtight containers. They came to be sold globally, propelled by a direct sales campaign called “Tupperware parties.”

But the strengths of that model became “weaknesses,” the company said
in its Chapter 11 filing, saying it failed to develop a diverse sales strategy, including for online shoppers. It also blamed a “challenging macroeconomic environment” over the last several years.

“In stark contrast to the early days of the company, nearly everyone
now knows what Tupperware is, but fewer people know where to find it,”
Brian J. Fox, Tupperware’s chief restructuring officer, wrote in the
filing. Only in 2022 did the company set up a storefront on Amazon and
start selling at Target, he added.

MMMMM----- Recipe via Meal-Master (tm) v8.06

Title: Tupperware Bread
Categories: Breads
Yield: 3 Loaves

6 tb Butter
3 Pkg dry yeast; NOT rapid
- rise
3 3/4 c Warm water
6 tb Sugar
2 lg Eggs; beaten
10 c Flour *
4 1/2 ts Salt

* omit the salt if using self rising flour

Melt 6 tablespoons butter; let cool. In Tupperware "Fix-
In-Mix Bowl, put yeast (not rapid rise). Add warm water,
sugar, eggs, butter and salt with the flour. Combine all
ingredients. Place seal on bowl. Place in hot water in
sink, let rise until seal pops off.

Butter hands, dough will be sticky. Separate into 3
loaves. Let rise 30 minutes, covered with clean dish
towel. Bake at 350ºG/175ºC degrees for 30 minutes or
until browned.

From: http://www.cooks.com

Uncle Dirty Dave's Archives

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"In stark contrast to the early days of the company, nearly everyone
now knows what Tupperware is, but fewer people know where to find it,"
Brian J. Fox, Tupperware's chief restructuring officer, wrote in the
filing. Only in 2022 did the company set up a storefront on Amazon and
start selling at Target, he added.

Most of the Tupperware I have, which was not hand-me-down, was purchased
from retailers, likely Walmart or Kroger. I didn't realize they were still doing the direct marketing route.

Mike


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Mike Powell wrote to DAVE DRUM <=-

"In stark contrast to the early days of the company, nearly everyone
now knows what Tupperware is, but fewer people know where to find it,"
Brian J. Fox, Tupperware's chief restructuring officer, wrote in the
filing. Only in 2022 did the company set up a storefront on Amazon and
start selling at Target, he added.

Most of the Tupperware I have, which was not hand-me-down, was
purchased from retailers, likely Walmart or Kroger. I didn't realize
they were still doing the direct marketing route.

Tupperware was so ubiquitous that any multiple use plastic container
seems to get referred to as "Tupperware" whether it is actual Tupper
or some cheap, overseas kock-off from Wally World.

When I wore a younger man's clothes I got dragged to more than one of
the "Tupperware Party" events by my mother and her mother. Talk about
a hen party. Almost as exciting for a young man as watching paint dry.

But the old toots' seem to eat it up. Especially the gossip. Yawwwwn!

MMMMM----- Recipe via Meal-Master (tm) v8.06

Title: Church Potluck Jello Salad
Categories: Cheese, Nuts, Dairy, Candy, Fruits
Yield: 7 Servings

3 oz Box lime Jello
3 oz Box lemon Lello
2 c Boiling water
6 oz Cream cheese
1 lb Small curd cottage cheese
1 c Mayonnaise(not Miracle Wimp)
14 oz Can Eagle Brand condensed
- milk
15 oz Can crushed pineapple
1 c Chopped walnuts
10 oz Bag Kraft mini marshmallows

Dissolve both boxes jello with boiling water.

Add remaining ingredients, mixing well after each
addition. Put into mold or other container and chill
for several hours until completely set.

Serves: 6 - 8

RECIPE FROM: Helen E. Moore's recipe box

Uncle Dirty Dave's Archives

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Most of the Tupperware I have, which was not hand-me-down, was
purchased from retailers, likely Walmart or Kroger. I didn't realize they were still doing the direct marketing route.

Tupperware was so ubiquitous that any multiple use plastic container
seems to get referred to as "Tupperware" whether it is actual Tupper
or some cheap, overseas kock-off from Wally World.

Mine actually say "Tupperware" on them but, yeah, I have others that I am
sure I might call Tupperware that are most certainly not. ;)

When I wore a younger man's clothes I got dragged to more than one of
the "Tupperware Party" events by my mother and her mother. Talk about
a hen party. Almost as exciting for a young man as watching paint dry.

But the old toots' seem to eat it up. Especially the gossip. Yawwwwn!

Like I said, I had no idea they were still doing those parties. With so
many women moving into the work force over the years, you'd think they
would have seen the point to start pivoting before 2022. Guess not and
that is why they are in trouble.

Mike

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